Portfolio under construction
my work
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I bring structure, usability & beauty together with
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Strategic & Business Thinking
Product experience Psychology
Complex problem
solving
Cross-Functional Leadership
Design & Systemic Thinking
tification card
SURNAME
MAARUP
FIRST NAME
MADS
NATIONALITY
DANISH
DATE OF ISSUE
14 JAN 2026
193L921<<<FLYNN<<<<<<<<<<<<
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About me
I’m Mads, Senior UI/UX Product designer who loves creating Design Systems that drive business outcomes and unify cross-functional teams.
recommendations
... I cannot recommend him highly enough. As a Product Manager, I witnessed his exceptional skills and dedication
Kasia Stamm
Senior Product Manager
... strong understanding of systems thinking and a keen eye for detail. I had the pleasure of working with him on several occasions and was consistently impressed by his thoughtful approach and deep domain knowledge ...
Patrick Gilbert
Design System Lead
... I cannot recommend him highly enough. As a Product Manager, I witnessed his exceptional skills and dedication
Kasia Stamm
Senior Product Manager
Novo Nordisk x Wegovy
patient health app
patient health app
+20% Greater
weight loss
By applying product psychology, tracking tools and mental support we drove higher long-term results.
73%
Graph Usage
55%
Habit Loops
Data-Driven
Behavioral Design
Transforming user insights into intuitive daily touchpoints, establishing habit loops and building for patient success.
View project
GameAnalytics for games
Get data you understand
Get data you understand
Get data you understand.
Brand
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Design system
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Saas
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eye4talent platform
.sport talents development.
.sport talents development.
I my first real leading role as the Lead UI Designer in 2017. The company focused on created a very versatile platform with accessible through both a web & mobile app from young kids to adults leading the clubs.
2017 → 2020
See some of the project