Redesigning
GameAnalytics
Redesigning the core platform for GameAnalytics, an industry-leading analytics platform trusted by over 100,000 game developers and powering insights for thousands of top-tier game titles.
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Overview
The operating at massive global scale, the goal was to completely modernize the experience for a deeply loyal, power-user customer base without breaking their daily workflows. The overhaul resolved critical performance bottlenecks, streamlined multi-studio management, and upgraded a data-dense interface. It replaced an aging frontend architecture with a scalable, modern design system while introducing advanced event-level funnels and integrated A/B testing capabilities.
The challange
The legacy platform suffered from slow dashboard load times, fragmented game and studio management, and a rigid UI that hindered deep data exploration for long-time power users. Navigating across complex account structures felt clunky, and the visual hierarchy made extracting key game insights slower than it should be. The primary objective was to transform this core experience into an agile, intuitive platform capable of handling data-dense analytics efficiently at scale.
teaser
When we began building the new platform, we realized our initial approach was falling into the same traps that we were trying to escape in the first place. Therefore To truly solve our technical and visual debt, we recognized the need to build a design system → wanna know more?
The Outcome
1.
The redesigned platform delivered a modern, high-performance experience built for scale.
2.
Significantly improved data readability and usability for long-time power users, clearing operational bottlenecks across the entire analytics workflow.
3.
Simplified complex account hierarchies, enabling users to seamlessly toggle, manage, and configure multiple studios and games.
4.
Delivered an enhanced platform architecture with modernized, intuitive dashboard layouts built to support deep data exploration and filtering.